Metrics Explanation

Here is the list of RankTrackr metrics. You can customize one of your columns to show the metrics data.

:Column Description
Rank Best rank from all tracked rank types
Last change Last ranking changed on the keyword with the time from occurrence
D / W / M Daily / Weekly / Monthly change of the keyword ranking
Last update Time passed since the keyword was updated
Date added Date when keyword was added
Number of results Number of total results on SERP by this keyword
Owner User who added the keyword (useful when using sub-users feature)
Search volume (local) Estimated monthly local searches for this keyword (pulled from Adwords API)
Search volume (global) Estimated monthly global searches for this keyword (pulled from Adwords API)
Average CPC (local) Average local cost per click in USD for this keyword (pulled from Adwords API)
Average CPC (global) Average global cost per click in USD for this keyword (pulled from Adwords API)
Location Location configured for tracking the keyword (useful for sorting)
Language Language configured for tracking the keyword (useful for sorting)
Location & Language Location and language merged together (useful for sorting)

Rank columns

RankTrackr also provides the ability to track different ranking types separately.
Column Description
Rank Best rank from all tracked rank types
Organic Rank Organic type keyword ranking
Places Rank Rank of your place on the local map listing widget
Image Carousel Rank Rank of your place on the image carousel (will be replaced with the new Local Pack rank)

Competitor columns

When you configure competitors for a specific URL, you should be able to display competitor ranking data.
Column Description
Rank Competitors rank
Last change Competitor's last change of ranking
D / W / M Competitor's day / week / month change of the ranking

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