Customizing Column Views

One of the great assets of RankTrackr is the ability to customize the columns for displaying preferred data. As different SEO experts are interested in different kinds of information, we came up with this concept to make tracking more transparent and efficient.

Setting up the columns

To set up a custom column view, follow the next steps:

  1. Open the website tab,
  2. Click on the pencil icon in the column header to open the menu,
  3. Choose the data that you want to see in the column.

You can choose between the following data dimensions:

Column Description
Rank Best rank from all tracked rank types
Last change Last ranking changed on the keyword with the time from occurence
D / W / M Daily / Weekly / Monthly change of the keyword ranking
Last update Time passed since the keyword was updated
Date added Date when keyword was added
Number of results Number of total results on SERP by this keyword
Owner User who added the keyword (useful when using sub-users feature)
Search volume (local) Estimated monthly local searches for this keyword (pulled from Adwords API)
Search volume (global) Estimated monthly global searches for this keyword (pulled from Adwords API)
Average CPC (local) Average local cost per click in USD for this keyword (pulled from Adwords API)
Average CPC (global) Average global cost per click in USD for this keyword (pulled from Adwords API)
Location Location configured for tracking the keyword (useful for sorting)
Language Language configured for tracking the keyword (useful for sorting)
Location & Language Location and language merged together (useful for sorting)

Rank columns

RankTrackr also provides the ability to track different ranking types separately.

Column Description
Rank Best rank from all tracked rank types
Organic Rank Organic type keyword ranking
Places Rank Rank of your place on the local map listing widget
Image Carousel Rank Rank of your place on the image carousel (will be replaced with the new Local Pack rank)

Competitor columns

When competitors are configured for a specific URL, you should be able to display competitor ranking data.

Column Description
Rank Competitors rank
Last change Competitor's last change of ranking
D / W / M Competitor's day / week / month change of the ranking

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